SANDISK, maker of the whole world’s 2nd most effective-selling mp3 player (at the rear of Apple’s iPod) has began a new anti-iPod promotion marketing campaign. You are able to read about it in detail in this article:
Listed here’s the hoopla in a nutshell. SanDisk is alleged for being porting Rockbox, an open up-supply OS for digital tunes players (which supports many different mp3 units), onto its preferred e200 mp3 participant. To convey the subject to public consciousness, SanDisk has started out releasing the prior to-outlined anti-iPod adverts in an attempt to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations built to resemble posters for an underground revolutionary movement. One exhibits a monkey sporting the iPod earbuds with the road “Do you think you're an iChimp?”, and A different is of a guy strung up in white iPod cables just like a marionette, Along with the textual content: “Have you grow to be an iPuppet?”
Okay, ok. Mp3 Opposition is intense- I get it. SanDisk would like to Engage in rough- great by me. So far as I’m worried, open supply is sweet things, and there’s little doubt in my intellect that SanDisk makes a good product. Levels of competition is sweet for capitalism and the consumer. I’m not in this article to tout the 応援幕 complex prowess of one geek gadget above A further.
What I will touch upon, nevertheless, is the nature of the advertisements themselves. I took a person examine these items And that i’ll tell you at this time that I’m not likely to modify from iPod to e200. You know why? For the reason that being an iPod person, I sense like I’m getting insulted. Hey, I’m not a complicated male so I gained’t go into The entire nitty-gritty of “Apple would make you try this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Laptop plus the damn issue operates. That’s why I utilize it.
In my opinion, SanDisk’s whole “revolutionary” ad solution, however provocative, is in the long run misguided. For another thing, SanDisk received’t get me more than by insulting me and evaluating me to the monkey, puppet, sheep, or every other style of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is not sensible. For far better or for worse, individuals invest in iPods given that they Would like to, not given that they’re compelled to. Also, Apple makes it possible for its products and solutions to face by themselves merit they usually never ever insult individuals for not applying them. Despite the fact that Apple has poked enjoyment at PCs in their own individual Net and TV strategies, it’s a significantly cry from SanDisk’s “Are you presently an iPuppet?” method.
Probably I’m an iPod consumer who’s using this total issue a little bit much too personally. But if the e200 and Rockbox are so excellent, which I’m certain They can be, perhaps SanDisk need to just inform us why and let the people decide.
For all of SanDisk’s anti-iPod effort, Apple could simply fire back and say SanDisk continues to be #2, and 2nd put is the main loser. Although it’s legitimate, It will be insulting, right?