SANDISK, maker of the globe’s 2nd very best-promoting mp3 player (driving Apple’s iPod) has started out a whole new http://www.bbc.co.uk/search?q=横断幕 anti-iPod marketing marketing campaign. You are able to examine it in detail in this article:
Below’s the hoopla in a very nutshell. SanDisk is said to be porting Rockbox, an open-source OS for electronic tunes gamers (which supports a variety of mp3 products), onto its well-known e200 mp3 player. To carry the make any difference to general public consciousness, SanDisk has started off releasing the ahead of-stated anti-iPod advertisements in an make an effort to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground innovative motion. One particular shows a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and A further is of a guy strung up in white iPod cables just like a marionette, Along with the textual content: “Have you turn into an iPuppet?”
Ok, ok. Mp3 Levels of competition is intense- I get it. SanDisk hopes to Engage in tough- fine by me. As far as I’m concerned, open resource is nice stuff, and there’s undoubtedly in my brain that SanDisk helps make a fantastic product or service. Levels of competition is sweet for capitalism and The buyer. I’m not below to tout the specialized prowess of 1 geek gadget around An additional.
What I'll comment on, on the other hand, is the character in the adverts on their own. I took a person look at these items and I’ll tell you right this moment that I’m not likely to modify from iPod to e200. You are aware of why? Simply because as an iPod person, I really feel like I’m getting insulted. Hey, I’m not an advanced man so I received’t go into The complete nitty-gritty of “Apple tends to make you try this-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my computer as well as the damn thing works. That’s why I use it.
In my view, SanDisk’s whole “groundbreaking” ad solution, having said that provocative, is in the end misguided. For something, SanDisk gained’t gain me around by insulting me and evaluating me to a monkey, puppet, sheep, or every other kind of farm animal. Next, SanDisk’s adverts also evoke a political edge, which のぼり makes no sense. For far better or for even worse, people today buy iPods simply because they Need to, not mainly because they’re pressured to. Additionally, Apple lets its merchandise to face on their own benefit they usually by no means insult people for not applying them. Though Apple has poked exciting at PCs in their very own Web and television strategies, it’s a far cry from SanDisk’s “Are you presently an iPuppet?” strategy.
Maybe I’m an iPod consumer who’s having this complete matter a bit also Individually. But if the e200 and Rockbox are so wonderful, which I’m certain These are, it's possible SanDisk ought to just inform us why and Allow the folks come to a decision.
For all of SanDisk’s anti-iPod energy, Apple could quickly hearth again and say SanDisk remains #2, and 2nd location is the first loser. Even if it’s genuine, it would be insulting, correct?