SANDISK, maker of the globe’s 2nd greatest-providing mp3 participant (behind Apple’s iPod) has commenced a brand new anti-iPod advertising campaign. You may examine it in detail here:
Listed here’s the hoopla inside a nutshell. SanDisk is claimed being porting Rockbox, an open up-supply OS for electronic music gamers (which supports a variety of mp3 equipment), onto its preferred e200 mp3 participant. To bring the make a difference to community consciousness, SanDisk has started releasing the right before-mentioned anti-iPod ads within an try to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations manufactured to resemble posters for an underground revolutionary motion. One particular reveals a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and A different is of a guy strung up in white iPod cables similar to a marionette, While using the textual content: “Have you turn into an iPuppet?”
Ok, alright. Mp3 Level of competition is intense- I get it. SanDisk wants to Participate in rough- good by me. As far as I’m concerned, open up resource is nice things, and there’s little doubt in my intellect that SanDisk would make a very good item. Competitiveness is good for capitalism and the consumer. I’m not below to tout the complex prowess of 1 geek gadget around An additional.
What I'll touch upon, on the other hand, is the nature in the adverts on their own. I took a single have a look at these things And that i’ll let you know at this time that I’m not heading to switch from iPod to e200. You already know why? Mainly because as an iPod person, I sense like I’m currently being insulted. Hey, I’m not a sophisticated guy so I received’t go into The full nitty-gritty of “Apple will make you do that-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Laptop as well as the damn detail functions. That’s why I utilize it.
For my part, SanDisk’s total “revolutionary” ad strategy, having said that provocative, is ultimately misguided. For something, SanDisk gained’t earn me around by insulting me and evaluating me to a monkey, puppet, sheep, or some other style of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is not sensible. For superior or for worse, men and women invest in iPods because they Desire to, not because they’re compelled to. Furthermore, Apple allows its products and solutions to face by themselves advantage and they never ever insult folks for not applying them. Whilst Apple has poked pleasurable at PCs in their very own internet and television campaigns, it’s a considerably cry from SanDisk’s “Are タペストリー you presently an iPuppet?” method.
Possibly I’m an http://edition.cnn.com/search/?text=横断幕 iPod consumer who’s using this complete issue somewhat way too personally. But Should the e200 and Rockbox are so great, which I’m absolutely sure They can be, probably SanDisk should really just notify us why and Enable the people make a decision.
For all of SanDisk’s anti-iPod exertion, Apple could conveniently fireplace back again and say SanDisk continues to be #2, and 2nd put is the main loser. Even when it’s correct, It could be insulting, suitable?