SANDISK, maker of the world’s 2nd ideal-offering mp3 player (behind Apple’s iPod) has begun a different anti-iPod advertising and marketing campaign. You are able to read about it intimately below:
Right here’s the hoopla inside a nutshell. SanDisk is claimed to be porting Rockbox, an open up-source OS for digital new music players (which supports many different mp3 devices), on to its popular e200 mp3 participant. To convey the matter to community consciousness, SanDisk has started out releasing the just before-mentioned anti-iPod adverts in an attempt to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations produced to resemble posters for an underground groundbreaking motion. A person displays a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and Yet another is of a man strung up in white iPod cables like a marionette, with the text: “Have you ever turn out to be an iPuppet?”
Okay, ok. Mp3 Opposition is intense- I get it. SanDisk really wants to Perform tough- great by me. As far as I’m anxious, open up supply is sweet things, and there’s undoubtedly in my intellect that SanDisk will make a good products. Level of competition is nice for capitalism and The customer. I’m not listed here to tout the technological prowess of 1 geek gadget in excess of A different.
What I will comment on, even so, is the character with the ads themselves. I took a single have a look at these items And that i’ll inform you at this time that I’m not heading to switch from iPod to e200. You know why? Simply because being an iPod consumer, I truly feel like I’m remaining insulted. Hey, I’m not a complicated man so I won’t go into the whole nitty-gritty of “Apple can make you make this happen-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my computer as well as the damn thing is effective. That’s why I utilize it.
For my part, SanDisk’s total “innovative” advert solution, even so provocative, is finally misguided. For something, SanDisk received’t acquire me more than by insulting me and evaluating me to your monkey, puppet, sheep, or almost every other kind of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is not sensible. For better or for worse, individuals purchase iPods since they Wish to, not as they’re pressured to. In addition, Apple enables its products and solutions to face by themselves benefit plus they under no circumstances insult men and women for not working with them. Despite the fact that Apple has poked fun at PCs in their very own internet and television strategies, it’s a far cry from SanDisk’s “Do you think you're an iPuppet?” solution.
Probably I’m an iPod consumer who’s having this total factor somewhat far too personally. But If your e200 and Rockbox are so fantastic, which I’m positive They can be, possibly SanDisk should just inform 垂れ幕 us why and let the men and women come to a decision.
For all of SanDisk’s anti-iPod work, Apple could very easily fireplace again and say SanDisk is still #2, and 2nd spot is the 1st loser. Even when it’s correct, It will be insulting, suitable?