SANDISK, maker of the whole world’s 2nd greatest-offering mp3 participant (behind Apple’s iPod) has began a completely new anti-iPod advertising campaign. It is possible to read about it intimately listed here:
In this article’s the hoopla inside of a nutshell. SanDisk is said for being porting Rockbox, an open up-source OS for digital new music gamers (which supports a number of mp3 products), onto its popular e200 mp3 participant. To carry the matter to community consciousness, SanDisk has commenced releasing the right before-outlined anti-iPod advertisements in an make an effort to blatantly バナースタンド attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations manufactured to resemble posters for an underground revolutionary motion. One particular displays a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and another is of a guy strung up in white iPod cables similar to a marionette, Along with the textual content: “Have you come to be an iPuppet?”
All right, okay. Mp3 Level of competition is fierce- I get it. SanDisk hopes to Enjoy rough- fine by me. So far as I’m worried, open resource is sweet stuff, and there’s no doubt in my intellect that SanDisk can make a good products. Competition is good for capitalism and the consumer. I’m not listed here to tout the specialized prowess of one geek gadget around another.
What I will touch upon, even so, is the character in the advertisements by themselves. I took one check out this stuff and I’ll show you right this moment which i’m not heading to change from iPod to e200. You recognize why? Since being an iPod person, I truly feel like I’m remaining insulted. Hey, I’m not a sophisticated male so I received’t go into The full nitty-gritty of “Apple makes you make this happen-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Laptop along with the damn thing is effective. That’s why I utilize it.
For my part, SanDisk’s entire “revolutionary” advertisement technique, nonetheless provocative, is in the end misguided. For something, SanDisk won’t get me above by insulting me and comparing me into a monkey, puppet, sheep, or any other form of farm animal. Next, SanDisk’s ads also evoke a political edge, which is mindless. For far better or for worse, men and women acquire iPods since they WANT TO, not because they’re compelled to. In addition, Apple will allow its goods to stand on their own merit they usually hardly ever insult people for not using them. Even though Apple has poked fun at PCs in their unique Web and TV campaigns, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” approach.
Probably I’m an iPod user who’s having this whole detail somewhat far too Individually. But If your e200 and Rockbox are so great, which I’m positive They're, it's possible SanDisk ought to just notify us why and let the folks decide.
For all of SanDisk’s anti-iPod effort, Apple could easily fire back and say SanDisk remains to be #2, and 2nd area is the initial loser. Although it’s true, it would be insulting, suitable?