SANDISK, maker of the world’s 2nd greatest-marketing mp3 player (powering Apple’s iPod) has began a brand new anti-iPod promoting campaign. You can examine it intimately below:
Listed here’s the hoopla in バナースタンド a very nutshell. SanDisk is said to become porting Rockbox, an open-supply OS for digital music gamers (which supports many various mp3 products), onto its common e200 mp3 player. To convey the subject to general public consciousness, SanDisk has commenced releasing the ahead of-stated anti-iPod advertisements within an try and blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations produced to resemble posters for an underground revolutionary motion. One exhibits a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and A further is of a guy strung up in white iPod cables like a marionette, Along with the text: “Have you ever develop into an iPuppet?”
All right, okay. Mp3 Competitors is fierce- I get it. SanDisk hopes to Participate in tough- wonderful by me. As far as I’m concerned, open up source is nice stuff, and there’s little question in my thoughts that SanDisk helps make a good merchandise. Level of competition is sweet for capitalism and The buyer. I’m not right here to tout the technical prowess of 1 geek gadget in excess of A different.
What I will comment on, nevertheless, is the nature from the advertisements them selves. I took just one have a look at these things And that i’ll inform you today that I’m not heading to switch from iPod to e200. You recognize why? Because being an iPod consumer, I come to feel like I’m being insulted. Hey, I’m not a complicated male so I received’t go into The full nitty-gritty of “Apple would make you make this happen-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Computer system and the damn point operates. That’s why I use it.
For my part, SanDisk’s complete “innovative” ad technique, having said that provocative, is finally misguided. For something, SanDisk won’t get me in excess of by insulting me and evaluating me to the monkey, puppet, sheep, or some other type of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which makes no sense. For superior or for worse, individuals buy iPods mainly because they Desire to, not simply because they’re pressured to. On top of that, Apple will allow its goods to face by themselves benefit and they never ever insult persons for not using them. Even though Apple has poked entertaining at PCs in their particular internet and television strategies, it’s a considerably cry from SanDisk’s “Are you presently an iPuppet?” solution.
Maybe I’m an iPod person who’s taking this complete thing a little bit too Individually. But When the e200 and Rockbox are so good, which I’m confident They may be, perhaps SanDisk need to just tell us why and Allow the people today choose.
For all of SanDisk’s anti-iPod energy, Apple could effortlessly fire back again and say SanDisk continues to be #two, and 2nd place is the first loser. Even though it’s real, It could be insulting, appropriate?