SANDISK, maker of the world’s 2nd best-selling mp3 player (behind Apple’s iPod) has commenced a new anti-iPod promotion campaign. You can examine it in detail here:
In this article’s the hoopla inside of a nutshell. SanDisk is alleged to become porting Rockbox, an open-source OS for digital songs players (which supports many different mp3 equipment), on to its well-liked e200 mp3 player. To bring the matter to general public consciousness, SanDisk has begun releasing the just before-pointed out anti-iPod advertisements in an try and blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations built to resemble posters for an underground innovative movement. One particular reveals a monkey sporting the iPod earbuds with the line “Will you be an iChimp?”, and An additional is of a man strung up in white iPod cables similar to a marionette, Using the text: “Have you turn out to be an iPuppet?”
Alright, all right. Mp3 Levels of competition is intense- I get it. SanDisk hopes to Perform rough- great by me. So far as I’m anxious, open up supply is good stuff, and there’s without a doubt in my intellect that SanDisk can make a good product. Competitors is nice for capitalism and The buyer. I’m not here to tout the technological prowess of 1 geek gadget around another.
What I'll touch upon, nevertheless, is the character with the advertisements by themselves. I took one have a look at these items And that i’ll inform you at this time which i’m not going to change from iPod to e200. You realize why? Due to the fact as an iPod user, I truly feel like I’m currently being insulted. Hey, I’m not an advanced man so I won’t go into the whole nitty-gritty of “Apple will make you make this happen-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Computer system as well as damn thing works. That’s why I use it.
In my view, SanDisk’s entire “revolutionary” ad approach, having said that provocative, is in the end misguided. For one thing, SanDisk won’t get me around by insulting me and comparing me to the monkey, puppet, sheep, or some other type of farm animal. Next, SanDisk’s adverts also evoke a political edge, which makes no sense. For much better or for even worse, men and women invest in 応援幕 iPods because they Choose to, not as they’re pressured to. Additionally, Apple will allow its products and solutions to face by themselves benefit plus they never insult people for not applying them. Although Apple has poked fun at PCs in their own personal Net and television campaigns, it’s a much cry from SanDisk’s “Have you been an iPuppet?” method.
Probably I’m an iPod user who’s using this complete factor slightly much too Individually. But In the event the e200 and Rockbox are so wonderful, which I’m confident they are, perhaps SanDisk must just explain to us why and let the men and women choose.
For all of SanDisk’s anti-iPod work, Apple could simply hearth again and say SanDisk remains #2, and 2nd spot is the 1st loser. Regardless of whether it’s real, It could be insulting, ideal?