SANDISK, maker of the world’s 2nd most effective-marketing mp3 participant (powering Apple’s iPod) has begun a fresh anti-iPod marketing marketing campaign. It is possible to examine it intimately below:
Here’s the hoopla inside a nutshell. SanDisk is said for being porting Rockbox, an open-source OS for digital audio gamers (which supports many different mp3 units), onto its well known e200 mp3 participant. To deliver the matter to general public consciousness, SanDisk has commenced releasing the before-talked about anti-iPod adverts within an try and blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking motion. Just one 応援幕 demonstrates a monkey sporting the iPod earbuds with the line “Are you presently an iChimp?”, and Yet another is of a guy strung up in white iPod cables similar to a marionette, Together with the textual content: “Have you turn into an iPuppet?”
Ok, okay. Mp3 Opposition is fierce- I get it. SanDisk would like to play rough- fantastic by me. As far as I’m concerned, open source is good things, and there’s little doubt in my head that SanDisk tends to make a superb item. Levels of competition is nice for capitalism and The patron. I’m not right here to tout the technological prowess of one geek gadget around One more.
What I'll comment on, having said that, is the character on the advertisements themselves. I took a single look at these items And that i’ll show you right https://en.search.wordpress.com/?src=organic&q=横断幕 now which i’m not going to switch from iPod to e200. You recognize why? Due to the fact as an iPod user, I feel like I’m becoming insulted. Hey, I’m not an advanced dude so I received’t go into The entire nitty-gritty of “Apple helps make you do this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer along with the damn detail is effective. That’s why I use it.
In my opinion, SanDisk’s whole “revolutionary” advertisement technique, even so provocative, is finally misguided. For one thing, SanDisk won’t win me in excess of by insulting me and evaluating me to a monkey, puppet, sheep, or another type of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is senseless. For superior or for even worse, folks obtain iPods given that they Wish to, not mainly because they’re forced to. Furthermore, Apple will allow its merchandise to stand on their own advantage they usually under no circumstances insult men and women for not applying them. Although Apple has poked enjoyable at PCs in their own individual World-wide-web and TV strategies, it’s a far cry from SanDisk’s “Do you think you're an iPuppet?” approach.
Perhaps I’m an iPod user who’s using this total thing a bit as well personally. But When the e200 and Rockbox are so terrific, which I’m positive They can be, maybe SanDisk need to just inform us why and Allow the people today come to a decision.
For all of SanDisk’s anti-iPod effort and hard work, Apple could easily fireplace again and say SanDisk remains to be #2, and 2nd spot is the primary loser. Even though it’s accurate, It will be insulting, proper?