SANDISK, maker of the whole world’s 2nd ideal-advertising mp3 participant (driving Apple’s iPod) has started a different anti-iPod advertising campaign. It is possible to read about it in detail right here:
Here’s the hoopla in the nutshell. SanDisk is said to generally be porting Rockbox, an open up-source OS for electronic audio gamers (which supports many different mp3 equipment), on to its well-known e200 mp3 player. To provide the make a difference to community consciousness, SanDisk has begun releasing the ahead of-talked about anti-iPod adverts within an attempt to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations produced to resemble posters for an underground groundbreaking motion. A person reveals a monkey sporting the iPod earbuds with the line “Will you be an iChimp?”, and An additional is of a guy strung up in white iPod cables similar to a marionette, Using the textual content: “Have you turn into an iPuppet?”
All right, alright. Mp3 competition is fierce- I get it. SanDisk really wants to Participate in tough- fine by me. As far as I’m concerned, open up resource is nice things, and there’s little doubt in my thoughts that SanDisk tends to make an excellent merchandise. Levels of competition is good for capitalism and The patron. I’m not in this article to tout the complex prowess of 1 geek gadget in excess of another.
What I'll comment on, nevertheless, is the nature 横断幕 of your ads on their own. I took just one check out this stuff And that i’ll inform you today that I’m not going to change from iPod to e200. You already know why? Because as an iPod person, I really feel like I’m being insulted. Hey, I’m not an advanced male so I received’t go into the whole nitty-gritty of “Apple helps make you do that-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Laptop as well as the damn factor is effective. That’s why I utilize it.
In my opinion, SanDisk’s full “innovative” advert solution, even so provocative, is in the end misguided. For another thing, SanDisk gained’t acquire me in excess of by insulting me and evaluating me to your monkey, puppet, sheep, or some other type of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is unnecessary. For superior or for even worse, people today obtain iPods since they Desire to, not given that they’re compelled to. On top of that, Apple will allow its solutions to stand on their own benefit they usually hardly ever insult people for not using them. Though Apple has poked enjoyment at PCs in their very own Net and TV campaigns, it’s a significantly cry from SanDisk’s “Do you think you're an iPuppet?” solution.
Perhaps I’m an iPod user who’s taking this whole issue just a little much too personally. But if the e200 and Rockbox are so terrific, which I’m positive These are, perhaps SanDisk should just tell us why and Permit the folks decide.
For all of SanDisk’s anti-iPod work, Apple could easily fire again and say SanDisk remains #2, and 2nd place is the first loser. Even when it’s accurate, it would be insulting, correct?