SANDISK, maker of the globe’s 2nd most effective-marketing mp3 participant (guiding Apple’s iPod) has started out a whole new anti-iPod advertising campaign. You are able to read about it intimately here:
Here’s the hoopla in a nutshell. SanDisk is claimed to be porting Rockbox, an open-resource OS for digital music gamers (which supports many various mp3 devices), on to its well known e200 mp3 player. To convey the subject to community consciousness, SanDisk has started off releasing the ahead of-pointed out anti-iPod adverts within an try to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations produced to resemble posters for an underground revolutionary motion. A single shows a monkey sporting the iPod earbuds with the line “Will you be an iChimp?”, and An additional is of a man strung up in white iPod cables like a marionette, While using the text: “Have you become an iPuppet?”
All right, ok. Mp3 Levels of competition is intense- I get it. SanDisk wishes to Enjoy rough- high-quality by me. As far as I’m involved, open resource is nice things, and there’s without doubt in my mind that SanDisk can make a fantastic solution. Competitiveness is sweet for capitalism and The customer. I’m not listed here to tout the complex prowess of 1 geek gadget over An additional.
What I will touch upon, nevertheless, is the character on the advertisements by themselves. I took just one evaluate 垂れ幕 these things And that i’ll show you right this moment that I’m not heading to modify from iPod to e200. You know why? Because as an iPod person, I feel like I’m currently being insulted. Hey, I’m not an advanced male so I won’t go into The complete nitty-gritty of “Apple can make you do that-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my computer and the damn thing functions. That’s why I use it.
For my part, SanDisk’s full “innovative” advert tactic, nonetheless provocative, is in the long run misguided. For another thing, SanDisk received’t gain me about by insulting me and evaluating me to your monkey, puppet, sheep, or every other type of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is not sensible. For greater or for worse, people obtain iPods because they Would like to, not mainly because they’re compelled to. Also, Apple permits its solutions to face on their own benefit plus they by no means insult individuals for not working with them. Although Apple has poked enjoyable at PCs in their particular Online and TV campaigns, it’s a considerably cry from SanDisk’s “Are you presently an iPuppet?” technique.
Maybe I’m an iPod user who’s taking this full factor somewhat also Individually. But if the e200 and Rockbox are so fantastic, which I’m certain They can be, maybe SanDisk should really just convey to us why and Permit the folks determine.
For all of SanDisk’s anti-iPod effort and hard work, Apple could conveniently fire back and say SanDisk remains to be #two, and 2nd area is the primary loser. Even if it’s accurate, It could be insulting, right?