SANDISK, maker of the planet’s 2nd ideal-offering mp3 player (powering Apple’s iPod) has started out a completely new anti-iPod marketing campaign. You may read about it intimately listed here:
Below’s the hoopla in the nutshell. SanDisk is said to generally be porting Rockbox, an open up-source OS for digital songs players (which supports many various mp3 products), onto its well-known e200 mp3 player. To deliver the make any difference to community consciousness, SanDisk has commenced releasing the just before-described anti-iPod advertisements within an make 横断幕 an effort to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations built to resemble posters for an underground groundbreaking movement. One particular displays a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and A different is of a man strung up in white iPod cables like a marionette, Along with the text: “Have you turn out to be an iPuppet?”
Ok, all right. Mp3 competition is fierce- I get it. SanDisk wants to Enjoy rough- great by me. As far as I’m involved, open supply is good things, and there’s little question in my mind that SanDisk makes a fantastic item. Level of competition is sweet for capitalism and The buyer. I’m not in this article to tout the complex prowess of 1 geek gadget around One more.
What I will touch upon, however, is the character of your ads on their own. I took just one check out these things and I’ll show you at this time which i’m not likely to change from iPod to e200. You are aware of why? Simply because being an iPod consumer, I really feel like I’m staying insulted. Hey, I’m not an advanced person so I won’t go into The full nitty-gritty of “Apple helps make you do that-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my computer as well as the damn issue works. That’s why I use it.
For my part, SanDisk’s entire “revolutionary” advert technique, nonetheless provocative, is in the long run misguided. For one thing, SanDisk won’t earn me about by insulting me and evaluating me to a monkey, puppet, sheep, or any other kind of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is unnecessary. For greater or for even worse, folks get iPods mainly because they WANT TO, not given that they’re forced to. On top of that, Apple allows its items to face by themselves advantage plus they hardly ever insult people today for not employing them. Even though Apple has poked enjoyment at PCs in their own personal Net and television strategies, it’s a significantly cry from SanDisk’s “Are you presently an iPuppet?” method.
Perhaps I’m an iPod consumer who’s using this entire factor a little bit far too Individually. But In case the e200 and Rockbox are so terrific, which I’m certain They may be, it's possible SanDisk must just explain to us why and Permit the men and women make your mind up.
For all of SanDisk’s anti-iPod energy, Apple could conveniently fireplace back and say SanDisk is still #2, and 2nd spot is the 1st loser. Even if it’s legitimate, it would be insulting, ideal?