SANDISK, maker of the earth’s 2nd finest-promoting mp3 participant (at the rear of Apple’s iPod) has started out a fresh anti-iPod marketing campaign. You may read about it intimately listed here:
Here’s the hoopla within a nutshell. SanDisk is alleged to be porting Rockbox, an open-supply OS for digital tunes gamers (which supports many alternative mp3 devices), onto its well-known e200 mp3 player. To deliver the make any difference to community consciousness, SanDisk has started off releasing the in advance of-talked about anti-iPod adverts within an try and blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations created to resemble posters for an underground groundbreaking movement. Just one shows a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and another is of a guy strung up in white iPod cables similar to a marionette, Using the textual content: “Have you develop into an iPuppet?”
Alright, ok. Mp3 Level of competition is fierce- I get it. SanDisk hopes to play rough- fantastic by me. As far as I’m concerned, open resource is good stuff, and there’s without doubt in my head that SanDisk can make a fantastic item. Competition is sweet for capitalism and the consumer. I’m not here to tout the technological prowess of 1 geek gadget above One more.
What I will comment on, nonetheless, is the character from the advertisements them selves. I took a single have a look at this stuff and I’ll inform you at the moment which i’m not going to switch from iPod to e200. You know why? Since as an iPod consumer, I really feel like I’m getting insulted. Hey, I’m not a sophisticated male so I gained’t go into The entire nitty-gritty of “Apple makes you make this happen-and-that blah blah blah 横断幕 and it only functions with iTunes blah blah blah.”
I plug the iPod into my Laptop and the damn issue operates. That’s why I utilize it.
In my view, SanDisk’s complete “innovative” ad method, nevertheless provocative, is ultimately misguided. For another thing, SanDisk won’t gain me over by insulting me and comparing me to the monkey, puppet, sheep, or some other style of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is unnecessary. For much better or for worse, individuals get iPods simply because they Choose to, not simply because they’re compelled to. In addition, Apple will allow its products to face by themselves advantage and so they hardly ever insult individuals for not employing them. Despite the fact that Apple has poked pleasurable at PCs in their very own World-wide-web and TV campaigns, it’s a much cry from SanDisk’s “Do you think you're an iPuppet?” strategy.
Possibly I’m an iPod consumer who’s getting this full point slightly way too personally. But In the event the e200 and Rockbox are so fantastic, which I’m guaranteed They are really, probably SanDisk should really just inform us why and Enable the individuals make your mind up.
For all of SanDisk’s anti-iPod effort, Apple could effortlessly fire again and say SanDisk remains #2, and 2nd spot is the very first loser. Even when it’s accurate, It https://www.washingtonpost.com/newssearch/?query=横断幕 might be insulting, suitable?