SANDISK, maker of the globe’s 2nd finest-marketing mp3 player (at the rear of Apple’s iPod) has commenced a completely new anti-iPod marketing campaign. You'll be able to read about it intimately here:
In this article’s the hoopla inside of a nutshell. SanDisk is claimed being porting Rockbox, an open up-supply OS for electronic audio gamers (which supports a number of mp3 products), onto its common e200 mp3 participant. To bring the issue to general public consciousness, SanDisk has started off releasing the right before-talked about anti-iPod ads in an try and blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations produced to resemble posters for an underground groundbreaking movement. Just one reveals a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and another is of a guy strung up in white iPod cables like a marionette, with the textual content: “Have you grow to be an iPuppet?”
Okay, okay. Mp3 Levels of competition is intense- I get it. SanDisk wants to Participate in rough- fantastic by me. In terms of I’m anxious, open up supply is nice stuff, and there’s without doubt in my intellect that SanDisk would make a great products. Competitiveness is nice for capitalism and The patron. I’m not listed here to tout the complex prowess of 1 geek gadget over A different.
What I'll comment on, even so, is the character on the adverts on their own. I took just one look at these items and I’ll inform you right this moment which i’m not likely to modify from iPod to e200. You realize why? Mainly because as an iPod person, I truly feel like I’m getting insulted. Hey, I’m not a sophisticated male so I received’t go into The complete nitty-gritty of “Apple can make you make this happen-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Computer system as well as damn thing works. That’s why I use it.
In my opinion, SanDisk’s entire “revolutionary” advert strategy, on the other hand provocative, is ultimately misguided. For something, SanDisk gained’t acquire me above by insulting me and evaluating me to some monkey, puppet, sheep, or almost every other form of farm animal. Next, SanDisk’s ads also evoke a political edge, which is mindless. For much better or for worse, folks acquire iPods as they Wish to, not because they’re pressured to. Moreover, Apple permits its merchandise to stand on their own merit and so they in no way insult persons for not employing them. Whilst Apple バナースタンド has poked enjoyable at PCs in their particular Online and television strategies, it’s a considerably cry from SanDisk’s “Are you an iPuppet?” approach.
Maybe I’m an iPod consumer who’s having this whole factor just a little too Individually. But if the e200 and Rockbox are so good, which I’m absolutely sure They may be, it's possible SanDisk really should just notify us why and Permit the persons decide.
For all of SanDisk’s anti-iPod effort, Apple could conveniently fire back and say SanDisk remains #two, and 2nd location is the first loser. Even if it’s correct, It could be insulting, correct?