SANDISK, maker of the entire world’s 2nd very best-promoting mp3 player (driving Apple’s iPod) has began a completely new anti-iPod promoting campaign. You are able to read about it in detail below:
Here’s the hoopla in the nutshell. SanDisk is alleged to be porting Rockbox, an open-supply OS for electronic songs gamers (which supports numerous mp3 equipment), onto its common e200 mp3 participant. To convey the make any difference to general public consciousness, SanDisk has commenced releasing the just before-stated anti-iPod advertisements in an make an effort to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations created to resemble posters for an underground revolutionary movement. A person displays a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and A different is of a man strung up in white iPod cables similar to a marionette, While using the textual content: “Have you ever become an iPuppet?”
All right, alright. Mp3 Level of competition is intense- I get it. SanDisk really wants to Engage in tough- great by me. So far as I’m concerned, open up supply is nice stuff, and there’s without doubt in my thoughts that SanDisk would make a superb product or service. Level of competition is nice for capitalism and The buyer. I’m not below to tout the specialized prowess of one geek gadget about One more.
What I'll touch upon, on the other hand, is the nature in the adverts by themselves. I took one particular examine these items And that i’ll let you know right this moment that I’m not heading to change from iPod to e200. You realize why? Since as an iPod user, I really feel like I’m becoming insulted. Hey, I’m not a sophisticated guy so I won’t go into The full nitty-gritty of “Apple makes you do that-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug タペストリー the iPod into my Laptop as well as the damn point will work. That’s why I utilize it.
In my opinion, SanDisk’s whole “innovative” ad approach, even so provocative, is ultimately misguided. For something, SanDisk won’t earn me over by insulting me and comparing me to some monkey, puppet, sheep, or almost every other kind of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which makes no sense. For much better or for even worse, individuals acquire iPods because they Desire to, not as they’re compelled to. On top of that, Apple enables its goods to face on their own merit plus they under no circumstances insult people for not making use of them. While Apple has poked fun at PCs in their very own Net and TV strategies, it’s a far cry from SanDisk’s “Are you presently an iPuppet?” solution.
Perhaps I’m an iPod consumer who’s using this entire issue a little also personally. But if the e200 and Rockbox are so wonderful, which I’m guaranteed they are, maybe SanDisk ought to just inform us why and Enable the people today decide.
For all of SanDisk’s anti-iPod energy, Apple could very easily fireplace back again and say SanDisk continues to be #two, and 2nd area is the first loser. Even though it’s genuine, It could be insulting, proper?